Strategic Marketing

With our 23 years of demonstrated global industry experience, Embassy Global can offer a variety of highly unique and industry specific strategic marketing services. Each of our strategic marketing service programs is custom designed for individual Client needs, and maximum ROI for lead possible spend.  Embassy Global's award-winning strategic marketing services include, though are not limited to:

• Development and implementation of strategic plans, marketing plans and budgets, by region, country, product, or end-use application

• Identification of cost savings potential and associated negotiations and implementations

• Identification of highest ROI marketing channels for planned new product launches

• Identification of new industry M&A prospects for Client evaluation

• Identification of new industry in-house talent availability for Client evaluation

• Introduction of Clients to new industry specific pre-qualified prospective end customers, including onsite visits and meetings, as well as brokering strategic alliances, joint ventures, longer-term private-label deals and OEM agreements

• New product launch plan development, including competitive analysis, target applications, markets and key customers

• Product line rationale, justifications and estimated marketshare data for specific technology types

• Analyses of potential competitive end-of-life (EOL) product acquisitions and related feasibility and related estimated marketshare data

• Strategic market analysis, including ROI assessments and Voice of the Customer studies, as needed to identify true market position

• Sales channel analyses for profitability; new rep prospect evaluation; facilitation of new Client introductions to qualified sales reps and partner prospects.

• Branding and image improvement or refinement strategies, by regional recommendation and campaign assessments.

• Support of global parent company and divisional/regional branding efforts