Service Offering

Strategic Planning
  • Marketing planning and budget development

  • By region, country, application, market sector

  • New product launches

  • Identify new high-potential applications, target customers

  • ROI metrics and reporting

  • Cost savings identification and negotiations

  • Joint venture and co-marketing agreements

  • Global sales and distribution channel due diligence

  • Product management

Technical PR Services
  • Product releases, application notes, technical articles,

  • white papers, blogs and case studies

  • One of the industry’s largest qualified editorial networks

  • Copywriting, editing and placement negotiations –

  • Technical and non-technical – More than 1500 articles

  • and 2,000 releases/year published worldwide

  • Blogs, podcasts, social media

  • Per client average of $150k in value added free publicity

  • Client newsletters – recommendations on strategic

  • product mix, technical writing, editing, distribution

  • On-site editorial meetings and press conferences;

  • editorial visits and tours

  • Best practice repurposing of editorial content for strategic re-use and extension of ROI

Print and Online Advertising
  • Planning and development

  • Media buys – Save up to 40% off published rates

  • in key publications

  • Strategic advert copywriting for technical product mix, applications, image, and industry positioning

  • Advertising campaign scheduling and program management

  • Multi-language electronic online portal optimizations (GlobalSpec, ThomasNet, et. al.)

Corporate Communications
  • In-house policies and procedures

  • Corporate style guides and in-house standard advisements

  • Crisis communications training and advisements (non-legal)

  • In-house Marketing department training

  • Annual report compilation

  • Copywriting and editing of capabilities brochures,

  • corporate image presentations

  • Leads program management, analysis and ROI tracking

  • CEO speechwriting and official statements

Technical translation services
  • Translations performed by industry subject matter experts

  • Literature, web page, newsletters and technical articles

  • Supplemental copywriting and editing by native speakers

  • In-house French, Italian, German, Spanish and Portuguese

  • Partnerships for Chinese, Japanese and Russian

  • English language copywriting and editing (UK or US) of translated marketing collateral and documentation

  • Most translations with quick turnarounds

  • Expedited delivery upon request

Market Research
  • SWOT analyses

  • Competitive analysis

  • Industry-wide benchmarking

  • New customer prospect list development

  • Customer satisfaction surveys (share of voice)

  • Product line launch feasibility studies

  • Product line component integration analysis

  • Joint venture, M&A and strategic partnerships

Business Development
  • Qualified new prospect and customer introductions

  • Facilitation of onsite prospect and key customer meetings

  • Strategic alliances/OEM agreement negotiations

  • Distributor and sales channel development

  • Active tradeshow demo development and support

  • Pre and post-show active promotional campaigns

  • One of industry’s largest qualified opt-in databases of customer prospects by market

  • Marketing collateral

  • Product catalog development and project management

  • Technical product and application mix guidance

  • Capabilities and application brochures

  • Technical data sheets – writing, editing, charts

  • and specification tables

  • Corporate capabilities and image presentations

  • Customer technical newsletter content strategy/development

  • Webinar technical content development, hosting and promotion – multi-language – Up to 500 qualified leads/ event!

  • Web page content development

  • Multi-language technical SEO specific to niche markets

  • Multi-language technical SEO specific to niche markets

  • Full service website development

  • From design and technical writing to finished concept

  • WordPress, Drupal, Joomla, Java, Microsoft platforms

  • Multi-language website development and translation

  • Search engine technical keyword development, integration and submission to Google, Yahoo, Bing and other search engines

  • Mobile responsive designs

  • Submission to online industrial directories

  • e-Commerce platform setup and integration

  • Linking and maintenance of social media platforms

  • Industry expert Blogging to increase client engagement

  • Custom enewsletter development – from design concept to delivery, with integration into iContact,

  • MailChimp, Microsoft Outlook, Vertical Response, Campaign Monitor, HubSpot, Mashable, and others

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