What We Do

STRATEGIC PLANNING
  • Marketing planning and budget development

  • By region, country, application, market sector

  • New product launches

  • Identify new high-potential applications, target customers

  • ROI metrics and reporting

  • Cost savings identification and negotiations

  • Joint venture and co-marketing agreements

  • Global sales and distribution channel due diligence

  • Product management

MARKET RESEARCH
  • SWOT analyses

  • Competitive analysis

  • Industry-wide benchmarking

  • New customer prospect list development

  • Customer satisfaction surveys (share of voice)

  • Product line launch feasibility studies

  • Product line component integration analysis

  • Joint venture, M&A and strategic partnership evaluations

  • End of life (EOL) product line acquisition due diligence

WEBSITE DEVELOPMENT, TECHNICAL SEO, AND E-MAIL MARKETING SERVICES

  • Multi-language technical SEO keyword development 

  • Full service website design and development, from design
    and technical writing to finished concept in all platforms

  • Multi-language website translation

  • Submissions to Google, Yahoo, Bing, Baidu, other engines

  • Mobile responsive designs

  • Submission to online industrial directories

  • e-Commerce platform setup and integration

  • Linking and maintenance of social media platforms

  • Custom e-newsletter development – from design concept to delivery, with integration into iContact, MailChimp, Microsoft Outlook, Vertical Response, HubSpot, Mashable, and others

  • Webinar development, hosting and promotion– 500 leads/ event!

  • Web page content development

TECHNICAL PR SERVICES

  • Product releases, application notes, technical articles, white papers, blogs and case studies

  • One of the industry’s largest qualified editorial networks

  • Copywriting, editing and placement negotiations –

  • Technical and non-technical – More than 1500 articles and 2,000 releases/year published worldwide

  • Blogs, podcasts, social media

  • Per client average of $150k in value added free publicity, with a 30% average increase in new website user sessions and leads

  • Client newsletters – recommendations on strategic product mix, technical writing, editing, distribution

  • On-site editorial meetings, press conferences, visits and tours

  • Best practice repurposing of editorial content for strategic re-use and extension of ROI

  • Worldwide content syndication services

  • Wikipedia page creation; Google content mapping

  • Online press room creation and management 

  • Industry expert Blogging for increased thought leadership

CORPORATE COMMUNICATIONS
  • In-house policies and procedures

  • Corporate style guides and in-house standard advisements

  • Crisis communications training and advisements (non-legal)

  • In-house Marketing department training and staff coaching

  • Annual report compilation

  • Copywriting and editing of capabilities brochures, corporate image presentations

  • Leads program management, analysis and ROI tracking

  • CEO speechwriting and official statements

TECHNICAL TRANSLATION SERVICES
  • Translations performed and proofread by industry experts

  • Literature, web pages, newsletters and technical articles

  • Supplemental copywriting and editing by native speakers

  • French, Italian, German, Spanish and Portuguese translation; external partnerships for Chinese, Japanese and Russian

  • English language copywriting and editing (UK or US) of translated marketing collateral and documentation

  • Expedited delivery upon request

BUSINESS DEVELOPMENT
  • Qualified new prospect and customer introductions

  • Facilitation of onsite prospect and key customer meetings

  • Strategic alliances/OEM agreement negotiations

  • Distributor and sales channel development

  • Active tradeshow demo development and support

  • Pre and post-show active promotional campaigns

  • One of industry’s largest qualified opt-in databases of customer prospects by market

  • Marketing collateral development

  • Product catalog development and project management

  • Technical product and application mix guidance

  • Capabilities and application brochures

  • Technical datasheet development – writing, editing, charts and specification tables

  • Corporate capabilities and image presentations

  • Customer technical newsletter content strategy/development


PRINT AND ONLINE ADVERTISINg services
  • Planning and development

  • Media buys – Save up to 40% off published rates in global industry trade publications

  • Strategic advert copywriting for technical product mix, applications, image, and industry positioning

  • Creative and A/B testing

  • Advertising campaign scheduling and program management

  • Multi-language electronic online portal optimizations 

Contact Us Today for a Free Initial Assessment

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Embassy Global, LLC and its associated brands are 100% New York State woman-owned small businesses, proudly serving the worldwide high-tech components manufacturing and engineering sectors since 2008.

MEMBERS of:

recent Honors:



 "Top 50 People in Sensors Technology"

   Sensors Online, 2019

AS featured IN the book, "7-FIGURE MINDS: HOW TO GROW AND LEAD A 7-FIGURE BUSINESS"

By USA Today and Wall Street Journal Best-Selling Author, Alinka Rutkowska, Leaders Press

Four-time FINALISTS, UK ELECTRONICS INDUSTRY AWARDS

2018, 2019, 2020, 2021
"Most Outstanding PR Agency"
"Most Outstanding Academic Supporters"
"Industry Personality of the Year"

"TOP 18 WEB FIRMS IN BUFFALO, NEW YORK, 2021"

As Rated By Expertise.com : A+ Rating

"TOP 16 ADVERTISING AGENCIES IN BUFFALO, NEW YORK, 2021"

As Rated By Expertise.com : A+ Rating

"2021 Best Advertising Agencies in Buffalo, New York"

As Rated By Expertise.com :  A+ Rating