our services

STRATEGIC PLANNING

Marketing planning and budget development
By region, country, application, market sector
New product launches
Identify new high-potential applications, target customers
ROI metrics and reporting
Cost savings identification and negotiations
Joint venture and co-marketing agreements
Global sales and distribution channel due diligence
Product management

MARKET RESEARCH

SWOT analyses
Competitive analysis
Industry-wide benchmarking
New customer prospect list development
Customer satisfaction surveys (share of voice)
Product line launch feasibility studies
Product line component integration analysis
Joint venture, M&A and strategic partnership evaluations
End of life (EOL) product line acquisition due diligence

WEBSITE DEVELOPMENT, TECHNICAL SEO, AND E-MAIL MARKETING SERVICES

Multi-language technical SEO keyword development
Full service website design and development, from design
and technical writing to finished concept in all platforms
Multi-language website translation
Submissions to Google, Yahoo, Bing, Baidu, other engines
Mobile responsive designs
Submission to online industrial directories
e-Commerce platform setup and integration
Linking and maintenance of social media platforms
Custom e-newsletter development – from design concept to delivery, with integration into iContact, MailChimp, Microsoft Outlook, Vertical Response, HubSpot, Mashable, and others
Webinar development, hosting and promotion– 500 leads/ event!
Web page content development

TECHNICAL PR SERVICES

Product releases, application notes, technical articles, white papers, blogs and case studies
One of the industry’s largest qualified editorial networks
Copywriting, editing and placement negotiations –
Technical and non-technical – More than 1500 articles and 2,000 releases/year published worldwide
Blogs, podcasts, social media
Per client average of $150k in value added free publicity, with a 30% average increase in new website user sessions and leads
Client newsletters – recommendations on strategic product mix, technical writing, editing, distribution
On-site editorial meetings, press conferences, visits and tours
Best practice repurposing of editorial content for strategic re-use and extension of ROI
Worldwide content syndication services
Wikipedia page creation; Google content mapping
Online press room creation and management
Industry expert Blogging for increased thought leadership

CORPORATE COMMUNICATIONS

In-house policies and procedures
Corporate style guides and in-house standard advisements
Crisis communications training and advisements (non-legal)
In-house Marketing department training and staff coaching
Annual report compilation
Copywriting and editing of capabilities brochures, corporate image presentations
Leads program management, analysis and ROI tracking
CEO speechwriting and official statements

TECHNICAL TRANSLATION SERVICES

Translations performed and proofread by industry experts
Literature, web pages, newsletters and technical articles
Supplemental copywriting and editing by native speakers
French, Italian, German, Spanish and Portuguese translation; external partnerships for Chinese, Japanese and Russian
English language copywriting and editing (UK or US) of translated marketing collateral and documentation
Expedited delivery upon request

BUSINESS DEVELOPMENT

Qualified new prospect and customer introductions
Facilitation of onsite prospect and key customer meetings
Strategic alliances/OEM agreement negotiations
Distributor and sales channel development
Active tradeshow demo development and support
Pre and post-show active promotional campaigns
One of industry’s largest qualified opt-in databases of customer prospects by market
Marketing collateral development
Product catalog development and project management
Technical product and application mix guidance
Capabilities and application brochures
Technical datasheet development – writing, editing, charts and specification tables
Corporate capabilities and image presentations
Customer technical newsletter content strategy/development

PRINT AND ONLINE ADVERTISINg services

Planning and development
Media buys – Save up to 40% off published rates in global industry trade publications
Strategic advert copywriting for technical product mix, applications, image, and industry positioning
Creative and A/B testing
Advertising campaign scheduling and program management
Multi-language electronic online portal optimizations

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Embassy Global, LLC is a 100% woman-owned and woman-led small business, proudly serving the worldwide B2B industrial and high-tech components manufacturing and engineering sectors since 2008.