We OFFER TRUE One-of-a-kind industry Expertise.
• We are recognized global experts of over 25 years in the effective marketing and promotion of our Clients' products, as well as the markets, applications, competitors, and target end customers of the industries we serve.
• We have our own actively engaged and organically built industry-exclusive audience of 25,000+ that we leverage to help our Clients gain added visibility and grow their sales.
• All Work is performed by industry experts, regardless of Client size or project scope.
• We take a fresh approach to each engagement based on a Client's objectives.
• Our virtual office setup allows for the 24/7 support of Client objectives in any region.
• We offer all Clients the option of a 1:1 direct interface with our principal consultant.
• We provide prompt, courteous, and comprehensive responses to all Client inquiries.
• We are efficient, performing only the work necessary to drive measurable and sustainable results necessary to drive measurable and sustainable results at the least amount of Client expense.
We Operate with professionalism and Integrity.
• We value all Client employees, sales representatives, customers, and suppliers.
• We keep our Clients' best interests at the forefront of all business dealings.
• We avoid even the mere appearance of conflicts of interest.
• We honor Agreements, maintain confidentiality in our Work, and conform to all applicable laws.
• We offer expertise that falls strictly within the boundaries of our specialty service areas.
• When we note that Client service needs fall outside of those areas (e.g., legal, IT, or financial), we will recommend the best possible external resources for those needs.
• We derive zero financial benefit from third-party vendor referrals.
• We work with a select number of Clients each year to ensure the very best service.
• We are thoughtful and selective in the Clients and projects we choose.
• We will consistently deliver our services in the most efficient and cost-effective ways.
• We are accountable. If we make a mistake, we own it and immediately correct it.
• We identify continuous process and quality improvements through root cause analysis.
WE EMBRACE SUSTAINABILITY.
• We promote sustainability as a core value among our clients and throughout the industries we serve.
• We encourage clients to adopt their own ESG programs and to actively align their marketing and communications efforts with sustainability goals.
• As a 100% digital firm, we eliminate the need for print materials and reduce physical waste through our all-digital products and services.
• We promote the circular economy and sustainable industrial innovation in every campaign we support.
• We travel strategically and only when absolutely necessary to minimize our carbon footprint.
WE PROMOTE SUPPLY CHAIN DIVERSITY.
• We dedicate a significant portion of our services to advancing the growth of diverse, small, and underrepresented businesses across the industries we serve.
• We focus our business primarily on helping certified diverse small businesses grow through targeted outreach, promotion, and mentorship.
• We prioritize small business set-asides and advocate for merit-based supply chain diversity in our own operations and in client engagements.
• We support supplier diversity and small business growth through ongoing pro bono advocacy, education, mentoring, and active community participation.
We Give Back.
• We mentor and coach fellow business owners and leadership on industry best practices.
• We share our experiences as small business owners in the industry to help others.
• We keep Clients informed about available grant opportunities to maximize their cash flow.
• We mentor and guide in-house Client personnel on industry best practices and norms.
• We are supportive of our colleagues' own professional growth and development goals.
• We donate a percentage of our annual sales to various charities.
• We volunteer our time to advocate for fellow small businesses as often as possible.
• We mentor next-generation industry talent, encouraging them to pursue careers in STEM.
If our Company values align, let’s Connect.