Technical PR Services

Let Embassy Global help your company to build and sustain a viable technical PR machine, leveraging our in-depth global knowledge of your products, prospects, and applications. We produce and promote more than 2000 technical product releases and 20 articles each year, in more than 60 countries and dozens of languages. We can also translate them for you easily and cost effectively. Our PRs and articles are distributed to our exclusive proprietary worldwide editorial network, known as the industry's largest.  Technical PR services from Embassy Global can help sales and marketing to achieve many goals:

for Sales:
  • Create a sustainable qualified lead generation pipeline that grows incrementally

  • Increase conversion ratios from lead to opportunity

  • Gain visibility before an expanded group of key decision-makers who purchase, recommend, or specify your products 

  • Grow market awareness of your in-house team as industry thought leaders and experts 

  • Identify and build new markets for your products 

  • Use technical articles as valuable sales tools 

 

 for Marketing:
  • Unparalleled print and online coverage in the industry’s largest number of active PR channels, globally

  • Greater booth traffic and visibility at key industry tradeshows 

  • Increased organic web search, referral traffic, backlinks, SEO, qualified new visitors and sessions

  • Improved, active social media presence

  • Per client average of $150k+ USD in free publicity from our PR programs, $250k USD per article campaign

  • Continuous product promotion beyond initial distribution

  • Full results reporting option, including Google Analytics and other industry tools

  • Capability to offer organization a qualified technical PR partner to significantly reduce in-house resource burdens

Our Technical PR Services include:
  • Product and application announcements "from scratch" with minimal requirements for technical reviews

  • Distribution to 5,200 member proprietary PR network and ongoing advocacy of those releases

  • Technical articles

  • Case studies

  • White papers

  • Industry op-ed pieces

  • E-Newsletters

  • Corporate News Alerts

  • Editorial Tours and Visits

  • Translations of materials and local distribution in target regions

  • Onsite exhibition product launch support, including special events

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