STRATEGIC TECHNICAL MARKETING + FRACTIONAL CMO/CBDO SUPPORT
Highly technical products and markets require more than conventional marketing. They require an understanding of the technologies, applications, customers, sales channels and commercial realities that influence how products are specified, purchased and adopted. Embassy Global provides senior-level strategic technical marketing, fractional CMO/CBDO guidance and hands-on implementation support for advanced technology, engineering and manufacturing organizations worldwide, backed by 28 years of focused global industry experience.
STRATEGIC MARKETING + GO-TO-MARKET
Strategic marketing plans, annual planning + budget prep
Market positioning + competitive differentiation
Product, application + customer segmentation
Value proposition development
Product launch + go-to-market strategy
Target market + target account identification
Competitive + market intelligence
New market + application development
Global market entry + export strategy
Measurement, analytics + program optimization
GLOBAL SALES CHANNEL + COMMERCIAL DEVELOPMENT
Strategic marketing should directly support commercial growth. Our work includes:
Global sales channel and distributor analysis
Representative and partner identification
Channel profitability and effectiveness reviews
OEM and private label opportunity development
Strategic alliance and partnership identification
Qualified introductions to prospective customers, distributors, representatives, and industry partners
Market intelligence supporting key account and business development initiatives
This integrated approach helps ensure that Marketing is not operating separately from Sales, Business Development and Product Management, but is actively supporting the same growth objectives.
FRACTIONAL CMO/CBDO + C-SUITE ADVISORY SUPPORT
Strategic + annual planning
Marketing + Business Development leadership
Budget + resource planning
Product + market strategy
Integrated PR, content, SEO + digital programs
Sales, Marketing, Business Development + Product Management alignment
Executive reporting, measurement + optimization
We do not simply deliver recommendations and walk away. Embassy Global can help develop the strategy, guide and execute the work, measure results and refine programs over time.
FRACTIONAL CMO/CBDO IN ACTION:
A CLIENT CASE STUDY
Client: Reed Switch Developments Corp.
Location: Racine, Wisconsin, USA
Embassy Global Client Since: 2014
Overview:
Since 2014, Embassy Global has provided Reed Switch Developments Corp. with strategic marketing, PR, business development and fractional CMO/CBDO services. In 2023, the company was named Quality Magazine Plant of the Year. It received this honor while also generating more than $1 million in new business directly attributable to our work and advocacy. Across our 12-year engagement, annual qualified opportunity value has averaged 10X or more for program spend, with continued growth in forward bookings.
CLIENT SINCE 2014 | 2023 PLANT OF THE YEAR
$1M+ IN DIRECTLY ATTRIBUTABLE ANNUAL NEW BUSINESS
10X+ AVERAGE QUALIFIED OPPORTUNITY VALUE
THE COMPONENTS SOURCE NETWORK ADVANTAGE
Embassy Global's strategic marketing capabilities are further strengthened by our wholly owned Components Source Network, a 22-site expert-led B2B media and e-marketplace network with an organically developed worldwide audience of 35,000+ industry professionals. The Network provides additional opportunities for market intelligence, industry visibility, technical content syndication, demand generation, qualified lead development, commercial matchmaking and cross-market exposure. Components Source Network can offer:
• Market and competitive intelligence
• Identification of emerging technologies and applications
• Target-company and supplier research
• Audience and market visibility
• Demand generation opportunities
• Commercial matchmaking
• Industry specific advertising and sponsored-content opportunities
• Cross-market exposure across related technical sectors
• Research support for trade advisors, government agencies, academic institutions, and economic development organizations
Components Source Network serves to elevate the effectiveness of Embassy Global’s consulting services by providing a further quality source of industry visibility, market intelligence, audience reach and commercial connection before an audience of our peers.
SELECTED AWARDS + RECOGNITION
2018–2021 Finalists | UK Electronics Industry Awards
Outstanding PR Agency, Supporters of STEM Education
2025 Finalist | WBEC Metro New York Outstanding Advocate
Featured in "7-Figure Minds: How to Grow and Lead a 7-Figure Business"
