Strategic Marketing

With our deep industry roots and our many years of experience, we offer a variety of field-proven strategic marketing services. All of our plans are custom designed for individual Client needs. Strategic marketing services include, though are not limited to:

• Development and implementation of strategic plans, marketing plans and budgets, whether by region, country, product, or end-use application

• Identification of cost savings potential and associated negotiations.

• Identification of highest ROI marketing channels for planned new product launches

• Provide recommendations and facilitate direct introductions between clients and OEMs, including onsite visits and meetings, as well as brokering strategic alliances, joint ventures, longer-term private-label deals and OEM agreements

• New product launch plan development, including competitive analysis, target applications, markets and key customers

• Offer new product line rationale, justifications and estimated marketshare data

• Perform strategic market analysis, including ROI assessments and Voice of the Customer studies

• Aid in sales channel development, by making introductions to qualified sales rep organizations, channel partners.

• Branding and image improvement strategies, by regional recommendation and campaign assessments.

• Support of global parent company and divisional/regional branding efforts