Strategic Planning

• Marketing planning and budget development

• By region, country, application, market sector

• New product launches

• Identify new high-potential applications, target customers

• ROI metrics and reporting

• Cost savings identification and negotiations

• Joint venture and co-marketing agreements

• Global sales and distribution channel due diligence

• Product management

Technical PR Services

• Product releases, application notes, technical articles,

• white papers, blogs and case studies

• One of the industry’s largest qualified editorial networks

• Copywriting, editing and placement negotiations –

• Technical and non-technical – More than 1500 articles

• and 2,000 releases/year published worldwide

• Blogs, podcasts, social media

• Per client average of $150k in value added free publicity

• Client newsletters – recommendations on strategic

• product mix, technical writing, editing, distribution

• On-site editorial meetings and press conferences;

• editorial visits and tours

• Best practice repurposing of editorial content for strategic re-use and extension of ROI

Print and Online Advertising

• Planning and development

• Media buys – Save up to 40% off published rates

• in key publications

• Strategic advert copywriting for technical product mix, applications, image, and industry positioning

• Advertising campaign scheduling and program management

• Multi-language electronic online portal optimizations (GlobalSpec, ThomasNet, et. al.)

Corporate Communications

• In-house policies and procedures

• Corporate style guides and in-house standard advisements

• Crisis communications training and advisements (non-legal)

• In-house Marketing department training

• Annual report compilation

• Copywriting and editing of capabilities brochures,

• corporate image presentations

• Leads program management, analysis and ROI tracking

• CEO speechwriting and official statements

Technical translation services

• Translations performed by industry subject matter experts

• Literature, web page, newsletters and technical articles

• Supplemental copywriting and editing by native speakers

• In-house French, Italian, German, Spanish and Portuguese

• Partnerships for Chinese, Japanese and Russian

• English language copywriting and editing (UK or US) of translated marketing collateral and documentation

• Most translations with quick turnarounds

• Expedited delivery upon request